Friday, September 21, 2007

India welcomes Vogue's first edition

The world has its eyes on India where number of millionaires are rapidly growing. Truly speaking, when I go there it seems that they are multiplying. For the same reason multinational companies see India as one of the countries with high growth potential, with the most intelligent manpower available and good living conditions.

'Conde Nast', the company that owns 'Vogue' brand has launched its 17th Vogue with India edition. 'Vogue' is best described as a fashion bible and its launch is a clear indication of the global brands having keen interest in Indian consumers. The magazine is more colorful than all the other 16 editions and is going to display Indowestern fusion of style. The market entry is done with 50,000 copies and is availbale in about 40 towns in more than 5000 outlets. The launch party was done at Umaid Bhavan Palace in Jodhpur, Rajasthan.

The cover page has Bollywood stars Bipasha Basu, Priyanka Chopra and Australian supermodel Gemma Ward. Vogue cover girls are styled by British Vogue's fashion director Lucinda Chambers and shot by Patrick Demarchelier world's leading fashion photographer.

Affluent Indian women of today want the best of both Indian and Western fashion. Bravo! Indian designers to create fashion scene in India and the consumers with loads of money in their wallet.

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